By Rebecca Nanono | Shetechtive Uganda A Marketplace Built on Misinformation Disinformation is no longer just a political weapon or an online nuisance. It is a booming global industry. From troll farms to clickbait factories, from deepfake software to data-driven propaganda, disinformation has evolved into a multi-billion-dollar market that shapes elections, polarizes societies, and undermines public trust in truth itself. A 2023 study by University of Baltimore estimated that the global economic cost of disinformation exceeds $78 billion per year , including losses from stock manipulation, reputational damage, and public health misinformation. Behind this staggering figure lies a thriving ecosystem of digital mercenaries, content farms, and algorithmic amplifiers profiting from deceit. The Business Model of Deceit The disinformation market thrives because attention equals profit . Every click, view, and share, no matter how false, translates into advertising revenue. Tech ...