Shetechtive Uganda blog

By Rebecca Nanono | Shetechtive Uganda A Marketplace Built on Misinformation Disinformation is no longer just a political weapon or an online nuisance. It is a booming global industry. From troll farms to clickbait factories, from deepfake software to data-driven propaganda, disinformation has evolved into a multi-billion-dollar market that shapes elections, polarizes societies, and undermines public trust in truth itself. A 2023 study by University of Baltimore estimated that the global economic cost of disinformation exceeds $78 billion per year , including losses from stock manipulation, reputational damage, and public health misinformation. Behind this staggering figure lies a thriving ecosystem of digital mercenaries, content farms, and algorithmic amplifiers profiting from deceit. The Business Model of Deceit The disinformation market thrives because attention equals profit . Every click, view, and share, no matter how false, translates into advertising revenue. Tech ...

In today’s fast-paced digital world, where information flows constantly from various sources, Media and Information Literacy (MIL) has become an essential skill for navigating the complexities of modern communication. MIL is not just about consuming information; it involves a comprehensive understanding of how to access, analyze, create, reflect upon, and act on the information we encounter daily. Let's explore each of these dimensions and how they contribute to becoming a more informed and empowered citizen. 1. Access Access refers to the ability to find and retrieve information from various sources effectively. This dimension involves: Knowing Where to Search: Understanding the different platforms, databases, and media outlets that provide reliable information. This includes both online and offline resources such as libraries, news websites, academic journals, and social media. Evaluating Sources: Being able to distinguish between credible an...

In an era where misinformation and disinformation can spread rapidly through digital channels, AI presents powerful tools to combat these challenges. These technologies can help identify, monitor, and mitigate false information, ensuring that accurate and reliable information reaches the public. Here's how AI can be used to counter misinformation and disinformation: 1. Automated Fact-Checking AI-powered fact-checking tools can analyze vast amounts of data in real-time, identifying and verifying claims made in online content. These tools use Natural Language Processing (NLP) to: Compare Claims with Verified Sources: AI can cross-reference statements with trusted databases and reliable sources to assess their accuracy. For example, tools like ClaimBuster and Factmata analyze text and flag potentially false or misleading claims. Highlight Inconsistencies: By comparing information across different sources, AI can detect inconsistencies and flag content that may require further scruti...

In today’s digital age, our lives are increasingly shaped by the information we consume online. From social media updates to news articles and everything in between, the internet is a vast reservoir of knowledge. However, navigating this sea of information requires more than just access—it demands critical thinking, digital literacy, and a deep understanding of how to engage with content responsibly. This is where Media and Information Literacy (MIL) comes into play. At Shetechtive Uganda, we believe that developing Media and Information Literacy and Digital Competencies is crucial for all individuals. MIL empowers people to critically evaluate the information they encounter, to understand the ethics of sharing and creating content, and to safely navigate the online environment. But why is this important, and how does it impact our daily lives? The Importance of Media and Information Literacy Critical Engagement with Information In an era of misinformation and fake ne...