Written by Rebecca Nanono Introduction Across today’s digital platforms, algorithms promise personalization, relevance, and convenience. However, beneath this promise lies a growing risk. When algorithms repeatedly serve users more of the same content , they can intensify polarization, amplify harmful ideologies, and accelerate pathways to radicalization. For digital rights advocates, feminists, and social justice actors, this is not just a technical flaw. It is a structural governance problem with deeply gendered and political consequences. How Algorithmic Repetition Works Most social media and content platforms rely on engagement-optimizing algorithms . These systems learn from users’ digital footprint such as clicks, likes, shares, watch time, and comments, then prioritize content that maximizes attention. Over time, this creates the following. Feedback loops , where users are repeatedly exposed to similar views Echo chambers , limiting exposure to altern...
Shetechtive Uganda blog is about issues at the intersection of cyberspace , human rights and global security