When “More of the Same” Becomes Dangerous: How Algorithmic Repetition Fuels Radicalization

Written by Rebecca Nanono

Introduction

Across today’s digital platforms, algorithms promise personalization, relevance, and convenience. However, beneath this promise lies a growing risk. When algorithms repeatedly serve users more of the same content, they can intensify polarization, amplify harmful ideologies, and accelerate pathways to radicalization.

For digital rights advocates, feminists, and social justice actors, this is not just a technical flaw. It is a structural governance problem with deeply gendered and political consequences.

How Algorithmic Repetition Works

Most social media and content platforms rely on engagement-optimizing algorithms. These systems learn from users’ digital footprint such as clicks, likes, shares, watch time, and comments, then prioritize content that maximizes attention.

Over time, this creates the following.

• Feedback loops, where users are repeatedly exposed to similar views
• Echo chambers, limiting exposure to alternative perspectives
• Escalation effects, where increasingly extreme content is recommended to sustain engagement

Rather than offering diversity of thought, platforms often reinforce a narrow worldview, because controversy, outrage, and fear keep users online longer.

From Personalization to Radicalization

Radicalization rarely happens all at once. Algorithmic systems facilitate it incrementally through the following.

1. Normalizing extreme narratives
   Repeated exposure makes fringe ideas appear common, acceptable, or “truthful.”
2. Rewarding divisive content
   Content that targets “enemies” , typically women, migrants, marginalised communities, journalists, or activists, often performs well under engagement-based ranking.
3. Creating affective intensification
   Algorithms privilege emotionally charged content, which accelerates anger, fear, and resentment. These are key drivers of radicalization.

What begins as curiosity or frustration can quickly evolve into ideological entrenchment.

A Feminist Lens on Algorithmic Harm

Radicalization online is not gender-neutral.

From a feminist digital rights perspective,

• Women and gender-diverse people are disproportionately targeted by radicalized content, including misogynistic ideologies, anti-feminist movements, and coordinated harassment campaigns.
• Algorithms frequently amplify gendered disinformation, portraying feminists as threats to “culture,” “family,” or “national identity.”
• Online radical spaces often use gendered grievances such as perceived loss of male authority to recruit and mobilize users.

Moreover, women, especially in the Global South, are more likely to face the offline consequences of online radicalization, including political exclusion, violence, and silencing.

Algorithmic Power and the Global South

In contexts like Uganda and other African countries, algorithmic radicalization intersects with the following.

• Weak platform accountability mechanisms
• Limited regulatory oversight
• Linguistic and cultural blind spots in content moderation
• High youth unemployment and political frustration

Algorithms trained largely on Global North data often misinterpret or ignore local contexts, while still aggressively optimizing for engagement. This leaves already marginalized communities more vulnerable to manipulation and harm.

Why “Neutral Technology” Is a Myth

Platforms often frame algorithms as neutral tools. Feminist technology studies challenge this narrative by showing that algorithms reflect:

• The values of their designers
• The incentives of surveillance capitalism
• Existing power hierarchies around gender, race, and geography

When profit-driven systems are left unchecked, they prioritize engagement over safety, growth over dignity, and scale over care.

Toward Rights-Based and Feminist Alternatives

Addressing algorithmic radicalization requires more than content moderation. It demands structural change, including:

• Algorithmic transparency and accountability
• Human rights–based platform governance
• Gender-responsive AI impact assessments
• Support for cooperative, public-interest, and community-governed digital platforms
• Meaningful inclusion of feminist, Global South, and youth voices in tech policymaking

A feminist approach insists that technology must serve collective well-being rather than exploit division.

Conclusion

When algorithms continually serve “more of the same,” they do more than personalize. They polarize. They harden identities, reward harm, and quietly reshape political realities.

Challenging algorithmic radicalization is therefore a digital rights issue, a feminist issue, and a democratic issue. The question is no longer whether algorithms influence society but whether societies will reclaim the power to govern them.

Reading & References for creating the blog.

1. Zeynep Tufekci – YouTube, the Great Radicalizer (The New York Times)
2. Shoshana Zuboff – The Age of Surveillance Capitalism
3. Safiya Umoja Noble – Algorithms of Oppression
4. Mozilla Foundation – YouTube Regrets Reports
5. Amnesty International – Surveillance Giants: How Facebook and Google Threaten Human Rights
6. Center for Countering Digital Hate (CCDH) – Reports on algorithmic amplification of extremism
7. UN Special Rapporteur on Freedom of Expression – Reports on online radicalization and platform responsibility
8. Data & Society Research Institute – Work on disinformation, gender, and platform governance
9. Feminist Internet Research Network (FIRN) – Feminist analyses of algorithmic harm
10. AlgorithmWatch – Research on automated systems and democracy