By Shetechtive Uganda In today’s world, information is no longer just something we look for, it is something hunting us . Notifications ping before we wake up, timelines refresh before we blink, and algorithms seem to know what we’re thinking before we do. Welcome to the era of Man versus Information , a modern survival story where the battlefield is digital, the weapon is data, and the players are all of us, especially women navigating tech spaces in Uganda. Most of us once believed that more information meant more empowerment. And yes, it does, until it doesn’t. What happens when information stops being a resource and becomes a storm? When it overwhelms, manipulates, or misleads? When it blurs truth and fiction? When deepfakes distort realities, scams target the vulnerable, and misinformation fuels harmful narratives about women and minority groups online? This is not just noise. It is a new kind of digital pressure . At Shetechtive Uganda, we see it every day. Young w...
By Rebecca Nanono | Shetechtive Uganda A Marketplace Built on Misinformation Disinformation is no longer just a political weapon or an online nuisance. It is a booming global industry. From troll farms to clickbait factories, from deepfake software to data-driven propaganda, disinformation has evolved into a multi-billion-dollar market that shapes elections, polarizes societies, and undermines public trust in truth itself. A 2023 study by University of Baltimore estimated that the global economic cost of disinformation exceeds $78 billion per year , including losses from stock manipulation, reputational damage, and public health misinformation. Behind this staggering figure lies a thriving ecosystem of digital mercenaries, content farms, and algorithmic amplifiers profiting from deceit. The Business Model of Deceit The disinformation market thrives because attention equals profit . Every click, view, and share, no matter how false, translates into advertising revenue. Tech ...